There are many things to consider when it comes to designing the perfect exhibition stand. And one of the most important is choosing the right materials. Every exhibition is different, and the companies who attend them will have varying requirements and goals....

Attending a conference or exhibition is great way of promoting your brand to hundreds, even thousands of attendees. But standing out can be difficult, and the last thing you want is to look like every other exhibitor. Technology has advanced rapidly in recent years,...

Exhibitions are a fantastic marketing channel that allows you to recruit new staff, connect with potential prospects and grow your reputation and brand awareness to further your reach. But exhibition stands are a big investment for businesses and you need to make sure...

Trade shows and other industry events are a vital opportunity for companies to make connections, reach a wider audience and continue the growth of their brand. When it comes to the latter, exhibition stand branding is an efficient way to attract attention...

Trade shows and other events are a vital opportunity for businesses to reach a wider audience and establish themselves as a memorable brand. There are several creative ideas for exhibition stands that can separate you from the crowd and attract the attention...

Customising your exhibition stand is vital for achieving maximum success, exposure and customer engagement at a business exhibition. Such events are a critical opportunity for companies to establish themselves as a brand, market new products and reach out to...

Many of our clients/prospects come to us and say they have booked a 5x4m shell scheme exhibition stand design and want to build within this space. They have instantly cost themselves more money. Don’t worry, this is an easy mistake to make, and in this post, we’ll...

No one reads exhibition stands. No one goes to an exhibition to read, that is what libraries are for. They go to exhibitions to be wooed, looking for opportunities to discover something new and relevant to them. Walking round an exhibition people are bombarded with...

In the fifth video of this mini “how to” video series all about exhibitions, we will show you what you need to do as soon as you have booked your stand. As soon as you have booked your exhibition stand, your event organiser will bombard you with forms! Don’t worry we...

So now you have established the potential/client has a real need for your product or service and you’ve invited them onto the stand. Time to find out what is really important to them? The only way to do this is to ask questions. This could be any number of things....

Rule 2.  If you don’t know them or even if you do, ask why they are at the show. Why because in most cases you are greeted by the sales person and then asked onto the stand with let me show you this, let me show you that, it does this, that and the other. How do...

Having just returned from the Sign and graphics show at the NEC, I am just amazed at the number of company salespeople or client managers that just get it plain wrong! Within seconds they have bored the pants off you and have no idea what I am there for. The problem:...