Quite Interesting

Sitting here watching QI on TV I find myself completely engrossed at every fact, titbit and anecdote.

This does bare relevance to exhibitions, a loose connection at best, but never the less. Being engaging, interesting and entertaining to the people that visit your stand will pay dividends and boost the return you see from said exhibition no end!

People at exhibitions will probably have the same conversation between approximately 5 and 20 times throughout the day, so don’t fall in to the trap of making them repeat the same things over and over. Think of something interesting to talk about, an anecdote or even just a joke! Make their trip to your stand different and entertaining, they will not remember you other wise.

You do not have to be the life and soul of the party to be able to keep someone entertained. The best thing about meeting new people every 15 minutes is that if you have found a set of questions, stories, jokes or anecdotes that work you can repeat them over and over. Write them down, memorise them and tailor your selection of witty quips to each individual person.

If you are really not a people person and get very nervous at these type of things the key is to practice, slow things down and take your time.

If you do fall flat on your face when conversing with the first few people, it does not matter. You will not grow without making mistakes, as long as you learn from those mistakes nobody will mind! You will most probably never see that person again, so that feeling of embarrassment will pass quickly!

But most importantly of all, if your promotion stand is not engaging, exciting and eye-catching you might as well not turn up as no one will walk over to your stand in the first place!

Plus exhibition stands, design and manufacture an exhibition stand that is custom built yet has built in modular features. The stands are designed to be portable and reconfigurable. The multi use hardware requires no specialist knowledge. No tools are required to construct the display stand allowing a client to self build if they so wish. Any budget, stand size and graphic display are catered for with this unique system. The robust seamless graphics are reusable in various configurations. Integrated LCD screens and TV mounts along with standard shelving is available literally off the shelf. As part of their build and dismantle service comes their free framework hire offer which is very cost effective for those requiring a complete project managed service.

Tom Bristow

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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