Rules to follow to get the best memorable impact from your exhibition stand – Part 6

#6 Rule Number 6: MAKE IT EYE CATCHING!

All our senses crave stimulation and an image that is effective will stimulate all of them. If the correct picture is chosen not only will the eye be pleased but an image can and will activate feelings of warmth, apprehension, nostalgia or trigger the sense of smell, sound and taste. Again it is our sub-conscious that controls this and we have no or very little control over how it reacts. So be careful which images you choose when designing your exhibition stand graphics.

A strong image of any type will tell its own story. Another image may have the “wow” factor – these will immediately catch your viewers’ attention. Other images may be so captivating they inspire your potential clients’ imagination. If so they can be geared to trigger their hopes and dreams. Good exhibition stand designers will use these powerful devices to visually tell your story and choose images to make you stand out from the other competitor stands around you

While the best stand designers are mindful of the most striking images, they also know how to couple the most important elements of the brand and message with these chosen images. It is also important not to get bogged down in the detail which often muddies the message and overall ambiance. Short and sweet is by far the best. As pointed out in previous posts audiences are already over exposed to an endless stream of visual and written information, and you’ll quickly lose their attention if you overcrowd them with too many details.

To visually tell a story focus must be maintained by structuring images to emphasise the most important element of the story. Again minimise the number of images used. Endless pictures are the same as rambling words and have the same effect of turning the viewer off. If 2 pictures will do the same as 10 then don’t be tempted to use more.

Plus Exhibition stands has a wealth of experience in eye-catching displays that attract the audience which is backed by many accolades from existing clients. The best is it will cost you nothing to see what we can do for you, as we offer a free no obligation 3D visual of what your exhibition stand design could look like. Just click this link to send your enquiry or call us on 01782 264110 for a chat.

What Our Happy Clients Say


The stand was very well received and we got a lot of positive feedback which was great news. The director of ChemUK voted it the best stand of the show which we were incredibly pleased to hear so please pass on our thanks to all involved.

Quinn Building Products

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it.

Citizens Advice Bureau

We have ordered several stands and additional display materials from Plus Exhibition Stands over the years, we always receive prompt, efficient and professional service with every effort made to meet our requirements and a lot of the time urgent deadlines! I cannot recommend them enough.

MTI Aviation

More than just accommodating us within a restricted time span, your teams professionalism and eye to detail was outstanding throughout.

Needless to say, we look forward with confidence to working with you more in the future.

Acacium Group

We just wanted to a big say thank you for all of you support with managing our event stand at the AGM conference again this year. It came together perfectly, and the service you and your team provide made the whole experience so seamless. It was a very successful conference, and our display was definitely a standout.

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