Daystate Exhibition Stand Case Study

A premium 14 x 12 metre space-only exhibition stand designed to showcase Daystate’s product range, support hands-on visitor interaction, and create a clear route towards retail and sales conversations.

PROJECT OVERVIEW

Designed for product engagement and premium brand presence.

Daystate wanted a stand that balanced product accessibility with premium brand perception. Visitors needed to be able to explore the range, interact with products, and move easily through the space, while the displays remained secure and professionally presented.

A central priority was the shop area. Positioned at the back of the stand, it needed to feel connected to the visitor journey rather than separate from the wider product experience.

THE BRIEF

Balancing accessibility, security, and premium presentation.

Daystate needed a stand that would showcase their high-performance air rifles, protect valuable products, and guide visitors from discovery through to purchase.

Product Accessibility

Create a layout that encouraged visitors to explore and interact with the range.

Secure Presentation

Allow products to be viewed and handled while maintaining appropriate security.

DESIGN & PLANNING

A considered layout that guides visitors and drives engagement

The 14 x 12 metre space-only stand was planned as an enclosed environment with clearly defined zones. This helped create a more immersive brand experience while still allowing space for movement, conversations and product discovery.

Product displays were positioned on opposing sides of the stand to guide visitors naturally through the space and distribute footfall evenly. Counters supported hands-on product interaction while keeping the display controlled and secure.

At the rear, the meeting area and retail shop were placed to support longer conversations and on-site sales. The layout created a clear journey from initial interest through to deeper engagement.

BUILD & DELIVERY

Delivered to plan.
Built to impress.

The stand was installed to a high standard and delivered in line with the planned schedule. The finished build reflected the detail of the design, creating a polished and reliable presence from the moment the show opened.

The Daystate team also gave positive feedback on the project experience, particularly around the professionalism and organisation of their Plus Exhibition project manager.

THE OUTCOME

A successful show with strong engagement

Throughout The Great British Shooting Show, the stand remained active and created a clear environment for product conversations, demonstrations and retail engagement.

The combination of accessible displays, defined zoning and premium branding helped Daystate present its range confidently while supporting both existing customers and new prospects.

Because of the modular nature of the stand, it can also be reused for future exhibitions, with flexibility for updates and refinements where required.

Stronger product visibility

The stand layout made the product range easy to explore from multiple points within the space.

Clearer visitor flow

Defined zones helped guide visitors from product discovery towards conversation and retail areas.

CLIENT FEEDBACK

Hear from Daystate

Watch the Daystate team share their experience working with Plus Exhibition and the impact the stand had at the show.

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