5 Exhibiting Mistakes And How to Avoid Them


Exhibitions offer a unique and effective way to interact with customers and market your brand, so it’s something you need to approach in the right way. In this post, we’ll highlight a few exhibiting mistakes and how to avoid them.

Business events have the potential to provide your business with several benefits, such as developing new sales leads, enhancing brand awareness and also recruiting new employees. While there’s no doubt some events will benefit you more than others, you need to do your utmost to achieve your goals. And a crucial part of doing so is avoiding exhibiting mistakes that could have a negative impact.

1. Set Attainable Goals

Setting goals is crucial for gaining a sense of direction in any facet of your life. However, for exhibitions, it’s especially useful for focusing your efforts in an area where you’re keen to succeed. With that said, one of the most common exhibiting mistakes is setting goals that are too difficult to achieve. Whether your goal is sales, gathering leads or sign-ups, having an attainable number is a brilliant motivational tool. Then, if you succeed, the satisfaction will give you and your team a much-needed boost that helps you to accomplish more substantial goals at future events.

2. Planning Too Late

Late planning is one of the most obvious exhibiting mistakes but is still something that catches many people out. Many aspects combine to ensure you have a successful outing at an exhibition, but before that can come into fruition, you need a detailed plan in place several months before the event. By doing so, you give yourself plenty of time to design an exhibition stand that suits your needs, ensure you reserve a good space at the event — as well as give yourself enough time to promote via social media and other channels.

3. Taking the Wrong Team Members

One of the crucial benefits of an exhibition is it grants you the opportunity to engage in face-to-face interactions with loyal customers as well as people yet to discover your brand. It’s for this reason that choosing who to take to an exhibition isn’t a decision that should be rushed or taken lightly. The employees in your booth are a reflection of your brand and heavily influence how others perceive you.

Businesses often look to their sales department when planning for exhibitions, as they are adept with customer interaction and are well-versed when it comes to delivering a charismatic sales pitch. But if you’re looking to provide people with an in-depth overview of your brand, it’s a good idea for your team to consist of professionals with varying skills and industry knowledge.

4. Unappealing or Outdated Designs

The aesthetic appeal of your exhibition stand is vital to attract as much attention as possible and stand out from the crowd. If your choice of graphics are poor-quality, unexciting or look outdated compared to your competitors — you’ll significantly reduce customer engagement and your overall chances of success.

Fortunately, you don’t have to be a graphic design genius to attain this. Our team have several decades of experience in the exhibition and print industries, meaning we have an eye for bespoke designs, stay up to date with the most popular trends and have the skills to implement technology in your exhibition stand. Whether you’re looking for a modern minimalistic design or an engaging complex layout — our experts will ensure your exhibition matches your requirements.

5. Hiring a Cheap Company to Design Your Stand

Smaller businesses who operate with a tighter budget will naturally look for ways to save money in many different ways. Unfortunately, when it comes to the design and manufacture of a bespoke exhibition stand, something that’s very cheap is unlikely to be of the highest quality. A common exhibiting mistake is to assume that by saving money with a cheap exhibition stand you can make up for it in other areas. If potential clients see that the quality of your stand — whether it’s the graphics, design or layout — isn’t up to scratch, they’ll be quick to assume your products or services follow suit. At Plus Exhibition, we offer a range of services to suit a variety of needs and budgets, so there’s no reason you should damage your brand’s reputation with a poor exhibition stand.

Do you have an upcoming exhibition or business event? Our experts can design and manufacture a bespoke exhibition stand to meet your requirements and impress your audience. Get in touch to schedule a no-obligation consultation today!


Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

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We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

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Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

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We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

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