Cherwell Exhibition Stand Case Study
A premium 7 x 6 metre space-only exhibition stand designed to make a bold impression; driving brand awareness, engaging visitors, and generating high-quality leads.
Client:
Cherwell
Event:
Home Building & Renovation 2025
Stand Size:
7m x 6m
Stand Type:
Space-only Stand
Focus:
Brand awareness, engaging visitors, generating high-quality leads
Initial Brief
Cherwell, a trusted architectural glazing specialist, came to Plus Exhibition as a first-time client ahead of the Homebuilding & Renovating Show 2025. With a prime position at the main entrance, their goal was to make a bold impression—driving brand awareness, engaging visitors with their premium glazing systems, and generating high-quality leads.
The stand needed to reflect the elegance and technical quality of their products while creating an environment that encouraged interaction and conversation.
Design & Planning
We developed a completely new concept for Cherwell: a 6m x 7m modular stand with carefully integrated bespoke elements. The design was focused on blending high-end aesthetics with practical visitor flow, ensuring it stood out visually and functionally in a high-traffic area.
Key features included:
A digital floor screen near the entrance to create instant impact
A natural green wall, adding warmth and organic contrast
Premium wooden slat detailing to echo Cherwell’s architectural style
Seamless product integration, showcasing large-format glazing in a real-world setting
Our design team collaborated closely with Cherwell to ensure the space reflected their brand values—precision, elegance, and innovation—while remaining modular and adaptable for future use.
Build
Despite the technical complexity of the structure, our production and installation teams delivered the project smoothly and on schedule. The stand featured multiple integrated technologies, custom finishes, and full glazing displays—all of which required precise planning and execution.
Every element was handled in-house by Plus Exhibition, from logistics to final dressing, ensuring Cherwell could arrive to a finished, polished stand ready to go on day one.
Results
Positioned at the entrance of the show, the stand quickly became one of the busiest at the event. Its clean lines, immersive digital elements, and tactile finishes drew in a constant flow of visitors. Cherwell’s team were able to engage passers-by effortlessly, supported by a layout that encouraged dwell time and product interaction.
While full performance data is still being collected, the feedback was immediate and overwhelmingly positive. The client described the stand as “amazing”—a testament to the impact it made during a key event in their marketing calendar.
This project demonstrated the power of modular flexibility combined with bespoke detail—and set the foundation for what we hope is a long-term partnership with the Cherwell team.
Looking Ahead
This project was a great example of how combining modular flexibility with bespoke creativity results in a stand that doesn’t just tick boxes—it owns the space. We’re excited to support Cherwell on future projects as they continue to grow their presence across the UK’s biggest events.
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