Implementing a theme is a fantastic way to appeal to a broader audience and capitalise on a specific holiday or occasion. So, with Christmas right around the corner, why not make the most of the good cheer with a festive exhibition stand?
The festive season is a crucial period for businesses in every sector. For some, it’s an opportunity to make the most of seasonal sales, whereas for others it can be quieter and less profitable. Either way, marketing is essential to ensure your company prospers this Christmas and throughout the winter. So if you have any upcoming exhibitions or trade shows, now’s the time to start planning.
1. Seasonal Branding
Although a festive exhibition stand will definitely benefit from a Christmas theme, it’s crucial to remember the importance and effectiveness of branding. No matter what time of year it is or the special occasion you’re celebrating, an “on-brand” exhibition stand is essential. A brilliant way to gain maximum benefit is a festive exhibition stand design that maintains recognisable aspects of your branding but with a Christmas twist or features relating to the festive season.
A festive theme could be something as simple as changing the colourway to suit a Christmas theme (red, green and white) or discreet details like putting a Christmas hat on your logo. Committing to a fully-festive exhibition stand is a great way to embrace the holidays. But you should always keep in mind you’re trying to appeal to an audience with varying lifestyles and beliefs. If you’re stuck for ideas or want to discuss your requirements with one of our experts, don’t hesitate to get in touch.
2. Make Good Use of a Christmas Tree
Although putting a Christmas tree in your festive exhibition stand is by no means a new or innovative idea, making it an interactive feature — rather than a decoration — is a creative way to engage passersby. For example, hanging marketing baubles from the tree is a great way of giving attendees something to look at, while offering your company a way to market via images and QR codes. You could also use them to promote any sponsors, offers, competitions or specific information you want people to be abundantly aware of.
And, of course, a Christmas tree is the perfect place to put presents or hang freebies…
3. Festive Freebies!
If you’ve ever been to an exhibition, you will have undoubtedly gone home with one or two freebies. Giving away freebies is a simple and effective way to increase the number of people who visit your exhibition stand and improving your chances of gathering new leads. But it’s crucial to choose branded freebies that are unique and interesting, rather than dull and uninspiring freebies (such as pens) that aren’t memorable.
Edible freebies are always fun at Christmas, such as branded cupcakes, shortbread tins or sweets. You could also consider productive items such as notebooks and organisers or useful gadgets like power banks and Bluetooth headphones. Commemorative apparel like t-shirts is also very appealing as it’s a great way to remind yourself and others that you attended an event. These freebies are even more popular if they have a great festive design. You could offer a t-shirt to people who sign up for a FREE consultation, your mailing list or whatever call to action you’re looking to achieve.
4. Use Lighting to Your Advantage
Lighting is a vital aspect of any exhibition stand as it contributes to the aesthetic appeal of the design, the atmosphere and mood — as well as the fact good lighting can make a space look much larger. Fortunately, one of the key features of a festive exhibition stand — or anything with a Christmas theme — is “magical” lighting.
Christmas lights are a fantastic way of creating an environment that instantly feels festive and welcoming. They also highlight important areas of your exhibition stand (such as graphics or products) and add light to areas that are too dark or dull.
Do you have an upcoming event and think a festive exhibition stand is the perfect marketing choice over the Christmas period? At Plus Exhibition, we design and manufacture bespoke exhibition stands for a vast range of sectors to suit both conventional and special occasions. Get in touch today to schedule your FREE consultation and stand design.
