Sustainable events are a fantastic example of how the modern generation is greener and more environmentally responsible. In this post, we’ll highlight a few ways — from reusable exhibition stands to recyclable giveaways — to ensure that your event is more sustainable.
As many people strive for a greener, more efficient and healthier world, today’s businesses need to recognise the ways in which they can contribute both on a day-to-day and long-term basis. Events are vital for companies that are looking to market their brand to a broader audience and gain more exposure in their industry; and they’re also an ideal opportunity to do your bit for the planet.
Here are our top seven tips for planning sustainable events:
1. Reusable Exhibition Stands
Being able to reuse the same stand over and over not only saves around 65% on the cost of subsequent shows, but you’ll also prevent the materials from one-off exhibition stands going to waste. We can achieve this by being creative with the graphic design and exhibition stand layout. This way, you can reconfigure the stand for use at upcoming events.
Reusable exhibition stands are a budget-friendly solution for companies that have tighter budgets, and they’re a simpler option if your branding remains the same from event to event, without the need for changes in design. If reusable exhibition stands sound like they would be a good fit for you, get in touch today to speak to one of our experts.
2. Hire Exhibition Stands for One-Off Events
If you have an upcoming seasonal or one-off event, which is therefore not suitable for reusable exhibition stands, why not hire a custom exhibition stand? Doing so will save you the money you would spend if you purchased a bespoke exhibition stand, and there’s also the advantage of not having to transport or store the stand once you’re finished with it.
But in regards to sustainability, hiring an exhibition stand is a brilliant solution for anyone who’s concerned about an exhibition stand (or at least some of its components) going to waste if it had been designed for a specific event — such as a one-off occasion or 2019 event. All you have to do is choose the graphics and layout, then our team of experts will bring your stand to the event and install it — leaving you to spend your valuable time on the other vital aspects of the event.
3. Energy Efficient Lighting
Simply replacing standard light fixtures with energy-efficient lighting such as LED will have a significant impact on your greener exhibition or event. LED lights are recyclable as they don’t contain hazardous materials such as mercury and lead, which harm the environment. Energy-efficient lighting has reduced CO2 emissions; less power is drawn; and as much as 90% less energy is consumed compared to traditional incandescent bulbs.
Also, LED bulbs cost less to use and don’t need replacing as often, as they last approximately 50,000 hours. From a design standpoint, they’re also ideal as they come in a range of colours that can be used to suit your needs.
4. Recyclable Flooring
Your choice of exhibit flooring is important as it tends to be the first part of your stand that visitors notice, so it needs to look great. But that doesn’t mean you should sacrifice sustainability for aesthetic appeal. You’ll find that there are many options out there — such as carpet, carpet tiles and mats — that are easy to clean and maintain, and can even be disposed of using eco-friendly methods. This is especially useful when using reusable exhibition stands as you’ll easily be able to find a flooring to suit the style and design of your stand.
5. Cut Down on Materials
In the digital age, the use of various technologies, including wifi, at events means that there’s not really any need for lots of printed marketing materials. Instead, you can use digital formats such as QR codes or post-event newsletters to provide potential customers with the information they need. When it comes to information on the day, interactive displays such as LED touchscreens are a great way to increase customer engagement and deliver information in a more vibrant and interesting way.
6. Use Recyclable Materials for Giveaways
Giveaways or “freebies” can be a useful tool for businesses to attract the attention of more exhibition attendees and continue marketing long after the event is over — if you approach it correctly. Unfortunately, these items often get thrown away and tend to be more of a gimmick rather than something that’s actually useful. It’s for this reason that it’s essential to use recyclable materials and give away items that will actually be used. Otherwise, the items may not only be harmful to the environment, but it won’t look great if a bunch of promotional products with your company branding on them end up in the bin.
7. Promote Yourself as a Green Company
Using reusable exhibition stands and embracing an eco-friendly mentality for other aspects of your business is great for the planet, and it tells your customers that you’re a company that values the environment — instead of just striving to make a profit. Promoting yourself as a green company also gives your brand broader appeal and presents an opportunity to tap into new markets, especially where people are concerned about sustainability.
Are you planning a sustainable event? At Plus Exhibition, we offer reusable exhibition stands, and custom stands for hire that allows you to save money as well as do your bit to save the planet. Get in touch today to schedule a FREE consultation.
