An Exhibition Stand Builder’s Top Industry Tips


Every industry has tricks of the trade that can be vital for success and staying ahead of the competition — exhibitions are no different. In this post, we’ll share an exhibition stand builder’s top industry secrets.

Exhibitions, trade shows and any other type of event are a crucial opportunity to connect with your customers and market your brand in an environment that has fantastic potential. You must utilise all the tools and resources at your disposal to ensure that you walk away from the event with your goals achieved and leads for future business.

Below, we list our top tips for event success.

Make a Phenomenal First Impression

You’ll have heard this advice hundreds of times in your life, so there’s no harm in us reminding you once more: you must make your first impression count. This is a good attitude to have towards any aspect of your personal or professional life, but when it comes to designing an exhibition stand, it is particularly important.

Tom Bristow, Sales Development Manager of the exhibition stand company says, “First impressions count. A display stand at any exhibition must make a statement, attract the eye and be memorable.”

You only have about two to three seconds to attract the interest of a potential customer as they pass your stand. The aim is to get their attention and provoke their curiosity in your company and its services. The entire graphic display acts as an instant snapshot advertising your business — its ethos, quality and potential — and prospects and existing clients will make assumptions based on those first few seconds of looking at your exhibition stand.

Quality Beats Breaking the Bank

An exhibition stand needs to make a brilliant first impression. Can you only achieve this by investing a significant amount of money in the design and manufacture of your exhibition stand? We think not! It’s more to do with the quality and creativity of your exhibition stand builder than how much money you throw at it. We offer high-quality solutions, regardless of how much a business has to play with.
If you only have a small budget for your exhibition stand, it’s still possible to attract the attention of passersby and deliver the impact you need. We offer a FREE design service to demonstrate how we can provide you with a high-quality exhibition stand that won’t break the bank.

Brainstorm Good Design Ideas

The key to creativity in any facet is brainstorming ideas that could help you to achieve your goals. By working with a professional exhibition stand builder, you have direct access to a wealth of experience, expertise and knowledge — so who better to help you craft something truly special for your upcoming exhibition?

Before our team designs and manufactures your exhibition stand, you (and your team) must establish exactly what you need and want to achieve with your exhibition stand. Once we clearly understand the message you want to convey, your unique selling point and the content you need to include, our team can get to work and create a stand that goes above and beyond your expectations.

Simplicity Is Effective

An eye-catching exhibition stand is a prerequisite, but it’s just as important to include the right amount of information in the design. Too much or too little and your potential client may walk on by. The content should be just enough to let people know, in a headline, who you are and what you do. Too much and it just looks busy or you provide all the information a potential client needs to know without them having to interact with you. As the old saying goes, “keep them wanting more”, but be cautious of offering too little to entice them to your trade stand.

If you are concerned about keeping things too simple and not providing enough information, there are unique and effective ways to convey your message without cluttering your design. For example, interactive displays provide an immersive experience that’s particularly appealing to consumers in the digital age. People spend a significant amount of time each day looking at a screen, so why not use this to your advantage?

Are you in need of expert advice for designing your business’s new exhibition stand? Get in touch today to discuss your needs with our team!


Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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Our Exhibition Stand Services

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

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Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Happy Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

I wanted to email you because I have to say I am very impressed with your company…


Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course…

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I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it.

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