An exhibition stand is a valuable tool for engaging your audience and increasing your brand awareness. But to succeed, it’s crucial to know how to attract people to your exhibition stand.
Events such as trade shows and exhibitions are a more conventional form of marketing that is still very relevant and beneficial in the digital age. As a business, these types of events can prove to be a fantastic way for brands to interact with their customers, so it’s crucial to stand out from the crowd. In this post, we’ll advise you on how to attract people to your exhibition stand.
1. Contact Attendees before the Event
These days, pretty much every event will have its own account on various forms of social media, so keep this in mind during the months before an exhibition. By searching for the event or the event’s hashtag on social media, you can quickly put together a list of people who will be attending. From here, you can get in touch and make them aware of your brand, and — of course — encourage them to come and check out your exhibition stand. While this may take a bit of time — and you should assign as much time to this as you like —contacting attendees is a good way to increase awareness of your company before the event has even started.
2. Contact Existing Customers
Much like the point above, contacting existing customers is also a great way to promote the event and the fact you’ll be attending. As an existing customer, if they do decide to attend, there’s an excellent chance they will seek out your exhibition stand. While this may not always lead to a sale, it’s a good opportunity to communicate with customers and enhance your brand’s reputation.
3. Pre-Event Promotion
If you want to know how to attract people to your exhibition stand with a pre-event promotion, your competitors are always a good place to start. Lots of companies opt for regular social media updates that engage their followers and remind them about the event. However, others step things up a bit with a more interactive approach such as competitions and raffles that require people to visit your exhibition stand (and ideally leave their contact info) to have a chance of winning a prize.
4. Design an Exhibition Stand that Stands Out
At an exhibition or trade show, you will be surrounded by an abundance of other companies, some from your industry and several who are competitors. If you want to attract the attention of as many people as possible and stand out from the crowd, your exhibition stand design needs to be both high-quality and engaging. Exhibition stands come in many different shapes and sizes so you can find something that suits both your needs and budget. Work with an expert who will provide you with a design that suits your brand as well as offer features such as interactive components, visual displays and innovative lighting. It’s these elements that will make your stand a cut above the competition.
5. Use Your Team Efficiently
While your exhibition stand design is without a doubt one of the most crucial aspects of this list, it’s also vital to consider the importance of your team members — not just who is in your team, but how you use them. There will be periods throughout the day where things are a bit quiet, and the occasional tumbleweed may roll past, which is the ideal time for your team to kick back and relax, right? Wrong. By sitting around doing nothing, it’s easy for your team to become tired, bored and restless — not the ideal mindset to deliver a fantastic sales pitch. If things are quiet, send your team out for a wander around the exhibition to attract people who are yet to stumble upon your booth.
6. Provide a Relaxing Environment
Knowing how to attract people to your exhibition is one thing, but giving them a reason to stick around is another. It’s essential to create an environment where anyone who visits your exhibition stand feels relaxed and therefore more likely to genuinely enjoy the experience. Of course, there’s a thin line between being enthusiastic and overeager. However, once you get a healthy balance, you’ll find more people will be more excited to visit your booth — and also more interested in your brand.
7. Remain Active on Social Media
We’ve already mentioned the importance of using social media leading up to the event, but taking your foot off the gas in regards to social media while the event is ongoing is a missed opportunity. Social media is an effective way to attract people in your vicinity who are scrolling through their timelines — especially when you consider how much time people spend on their phones. Assigning social media duties to one or several team members will ensure your followers receive regular updates while you have time to work your booth with no distractions.
8. Incorporate Interactive Features
As technology has continued to evolve, every industry has benefitted from new and exciting ways to satisfy consumers, and the exhibitions sector is no different. Interactive tech-based features such as games and touchscreens create a more immersive and unique experience. Not only this, but the use of screens is an ideal way to convey substantially more information about products and services in a way that grabs their attention. At Plus Exhibition, we strive to provide clients with bespoke exhibition stands that embrace creativity and innovative design methods.
9. Brand Recognition
Establishing yourself as a brand is an essential part of achieving success in the modern business world. Take Apple, for example, their minimalistic branding and simple logo is something instantly recognisable and coincides with the sleek and simplistic aesthetic of their products. Branding is a crucial aspect of how to attract people to your exhibition stand. Display the logo or style of branding that attendees are most familiar with. If a specific product is more popular than others, put it front and centre, so people take notice and recognise your brand instantly.
10. Don’t Forget to Have Fun
There’s nothing more offputting than walking up to an exhibition stand and being faced with employees who clearly would rather be anywhere else in the world. Although attending an event may not be the most exciting thing you could be doing, that doesn’t mean you can’t enjoy yourself. One of the most effective ways of attracting attention is to ensure a visit to your exhibition stand is both enjoyable and memorable. An exhibition is an opportunity to meet new people, learn a thing or two and enjoy a day away from the office with colleagues. If you have a positive and happy aura, so will the people around you.
So now you know how to attract people to your exhibition stand, all you need to do is find one that suits your needs. Get in touch today to schedule a no-obligation consultation and claim your FREE exhibition stand design.