Does Size Really Matter


How big should your stand be?

The truth is it does not matter how big your exhibition stand is, it’s the impact and its ability to attract potential clients to it that is important. Equally important is the return on your investment. Any marketer or business owner worth their salt will monitor the goals set and make sure they are achieved for example the number of leads and sales generated from those leads, if this is one of the criteria, in order to make sure that they are getting a return on the amount of money spent.

Let’s take a brief look at what some of the typical marketing goals are likely to be. In the main most goals are variations on 3 themes.

1) The first is to introduce a new or existing product or service to market.

2) The second is to take existing products or services to a new market.

3) Thirdly reinforce the brand and meet existing clients who might be at or you have invited to the show.

There may be variations on these themes but fundamentally they can be categorized under these heading. All require a consistent brand identity but each category after that will have different needs.

If the first scenario is to be accomplished the requirement will involve gathering leads and may require a hook to attract the right clients be that working demos, games or quizzes. For the second you have to appeal to the new market and make it relevant and ultimately gather the data to turn into leads, often a meeting area is required on this type of exhibition stand to understand and explain how you meet the needs of the new market. Thirdly if the goal is to renew and kindle existing clients then a more relaxed feel often with catering soft furnishings or coffee bar type setting is required.

All of these scenarios would traditionally require a custom built stand with a large bill to go with it. Now however using our modular stand which looks as though it is a traditionally built stand, all this can be accomplished at a fraction of the cost. Whether you utilise the self build exhibition stand concept or use our free hardware hire fully project managed alternative you will find it great value for money.

Call us on 01782 264110 or email or fill in the form here exhibition stand design and we will have our design team work on your free 3d visual.


Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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Our Exhibition Stand Services

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

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Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Happy Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

I wanted to email you because I have to say I am very impressed with your company…


Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course…

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I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it.

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