How big should your stand be?
The truth is it does not matter how big your exhibition stand is, it’s the impact and its ability to attract potential clients to it that is important. Equally important is the return on your investment. Any marketer or business owner worth their salt will monitor the goals set and make sure they are achieved for example the number of leads and sales generated from those leads, if this is one of the criteria, in order to make sure that they are getting a return on the amount of money spent.
Let’s take a brief look at what some of the typical marketing goals are likely to be. In the main most goals are variations on 3 themes.
1) The first is to introduce a new or existing product or service to market.
2) The second is to take existing products or services to a new market.
3) Thirdly reinforce the brand and meet existing clients who might be at or you have invited to the show.
There may be variations on these themes but fundamentally they can be categorized under these heading. All require a consistent brand identity but each category after that will have different needs.
If the first scenario is to be accomplished the requirement will involve gathering leads and may require a hook to attract the right clients be that working demos, games or quizzes. For the second you have to appeal to the new market and make it relevant and ultimately gather the data to turn into leads, often a meeting area is required on this type of exhibition stand to understand and explain how you meet the needs of the new market. Thirdly if the goal is to renew and kindle existing clients then a more relaxed feel often with catering soft furnishings or coffee bar type setting is required.
All of these scenarios would traditionally require a custom built stand with a large bill to go with it. Now however using our modular stand which looks as though it is a traditionally built stand, all this can be accomplished at a fraction of the cost. Whether you utilise the self build exhibition stand concept or use our free hardware hire fully project managed alternative you will find it great value for money.