Fireworks, Bonfires and…Exhibitions?


What on earth can fireworks and bonfires have to do with exhibitions you might ask?

Well, there is one key element that people tend to associate with the success of bonfires and fireworks… the bigger the better.

The taller the bonfire, the more exciting. The longer and louder the fireworks, the more spectacular. This is all very well if you have an unlimited budget. However if you have a limited budget a lot can be said for a smaller, quicker, well designed and choreographed firework display with a more intimate bonfire that doesn’t burn your face when you are within 10m of it.

Can you see the resemblance between this and exhibitions yet?

Allow me to elaborate.

People that attend exhibitions often think they need to get the biggest space they can afford and then think about filling it later. This is wrong. You need to plan your budget to make sure that the space and stand you purchase give you the largest impact. It’s no good buying a 10m x 10m space and having only £5,000 left over to fill it.

The same with fireworks, its no good buying 20 huge fireworks that cost £50 each then setting them off one after another. Instead you should think it through, how about buying a good variety of fireworks for the same money to create a better visual spectacle that lasts longer.

Exhibition participants also tend to think the bigger, louder, more exciting the stand, the better their exhibition will go. While big, bold and exciting will get you noticed it does not mean it will help you achieve what the goals set for the exhibition.

Your exhibition stand design needs to function! This means you the exhibitor should set out clear goals and aims for your exhibition. Make sure you let your stand designer know your aims so they can ensure the stand design will help you achieve just that.

Your staff will also play a key role in helping you achieve these goals and aims so ensure they are trained, motivated and look the part! There is nothing worse than stepping on to a great looking exhibition stand to be greeted by, miserable sour faces that couldn’t give two hoots about talking to you.

So if you are thinking about attending an exhibition and are currently looking at spaces, don’t be drawn in by the exhibitor organisers sales pitch of the bigger the better and think about where you budget will be more effective.

If you need some free, friendly advice around budget constraints and what you can achieve with your budget give us a call and chat to one of our friendly customer service team today.

Why not get a free stand design while your at it so you can see in full 3D exactly what your budget will get you!

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Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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Our Exhibition Stand Services

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

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We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Happy Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

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I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it.

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