How to Build Brands with Exhibition Stands

Trade shows and other industry events are a vital opportunity for companies to make connections, reach a wider audience and continue the growth of their brand. When it comes to the latter, exhibition stand branding is an efficient way to attract attention and establish your business as an authority in your chosen industry.

In this post, we’ll provide some essential exhibition stand branding tips to ensure the next event you attend is a success for your business.

Consistent Exhibition Stand Branding

Consistency is key when it comes to efficient exhibition stand branding. This means the style of your design, layout, posters, product labelling and any other aspect of your stand should be a consistent and accurate representation of your brand. Establishing yourself as a brand is a crucial part of marketing in the modern business world. But it’s also essential at events as it will ensure loyal customers recognise your stand and new customers will remember your company.

Events Are an Opportunity to Explore New Ideas

The goals you set for your brand will depend on the nature of the event. But whether you’re looking to increase exposure or sell as many products as possible, trade shows and exhibitions are the perfect platforms to explore new ideas. Your exhibition stand’s branding is a valuable marketing tool and an effective way of connecting with your audience. So it’s always a good idea to get as creative as possible.

Building a brand requires an abundance of creative thinking and a team who strive to bring something new to the table. With this in mind, your exhibition stand should not only attract people’s attention but give them a reason to be excited about your company. To achieve this, you should discuss branding strategies with your team four to six months before the event to make sure you have a solid plan — and enough time to put everything into place.

Use a Bespoke Exhibition Stands Company

The quality of the design and efficiency of the layout of your exhibition stand branding determines its effectiveness. Therefore your choice of exhibition stands company is vital. At Plus Exhibitions, we provide creative layout solutions and bespoke designs to suit your brand’s needs and core objectives. We have designed exhibition stands for a wide range of events and industries — providing our team with the experience and expertise needed to offer an unrivalled service.

If you have an upcoming event and need a bespoke exhibition stand that’s sure to attract attention, get in touch with us today. We’ll then provide a free ten-minute consultation, so you receive a free exhibition stand design that suits your needs and budget.

Take a Team Who Will Excel at an Event

Exhibitions are a fantastic opportunity for brands to communicate directly with their target audience. Therefore it’s crucial to take a team that has an in-depth knowledge of the company combined with excellent interpersonal skills. No matter how mind-blowing your exhibition stand branding happens to be, you’ll struggle to intrigue and engage passers-by without the charm and insight of a well-prepared team — especially important at trade shows.

At these types of events, attendees will see and hear an enormous range of industry-related information. However, it’s often the people they meet who leave the longer-lasting impressions. This fact is something you should always keep in mind when it comes to choosing and preparing your team. Doing so will ensure they convey a message and ideology that’s on-brand and suits the needs of your audience.

Do you have an upcoming exhibition and need ideas for exhibition stand branding? At Plus Exhibitions, we specialise in the design and creation of bespoke exhibition stands. Get in contact today to get your very own free exhibition stand design.

Tom Bristow

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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