How to Stand Out with Unique Exhibition Technology

In the digital age, businesses not only have to use the most up-to-date technology but also find success in industries that are more competitive than ever.

Technology is a crucial aspect of pretty much every industry at this point, and the events sector is no different. To stand out as much as possible at an event, it’s essential to offer something unique and genuinely engaging. Fortunately, for you, there is a vast array of exhibition technology at your disposal to ensure that you will stand out from the crowd.

Interactive Panels

Interactive features are a must for attracting visitors with exhibition technology, but also going one step further and maintaining their attention for a long time. Not only do interactive panels look awesome, but they also give you a quick and efficient way to deliver an abundance of information. The latter is especially important if you want to inform people about the specifics of your products or services in a more exciting way.

How you decide you use your interactive displays is entirely up to you. Some companies opt for a strictly informative route, whereas others provide fun games and activities as a unique method of engaging their audience. Why not try out both and see which is most useful for your brand?

Audiovisual Displays

Audiovisual (AV) exhibition stands are the perfect solution for brands seeking a way to stand out from the crowd and give their audience more of a spectacular display. AV exhibition technology comes in many different forms, but with exhibition stands, you will often find bespoke displays and advanced sound systems, as well LED wall panels, to further enhance the aesthetic appeal of your exhibition stand.

There are a variety of ways you can make audio for your company. For example, background music is a great way to make visitors feel more relaxed and create an upbeat environment, whereas louder audio to describe products and services is also a fantastic way to deliver information. All of which will depend on the size of your booth and can be discussed with our experts to find the best solution for you.

Event Apps

Most large-scale events (and even small ones) have their own app these days. This provides attendees with all of the information they need regarding schedules, locations, company info and much more. But these apps are for the entire event, so why not create your own app so that all of the information and marketing is fully focused on your brand?

Creating a company app provides every user and potential customer with detailed, up-to-date information about your brand at the event, what they can expect and why they should most definitely come and check out your exhibition stand. If you’re planning to host competitions, giveaways or something similar, an app is one of the quickest ways to communicate with the people who are most likely to become customers.

Real-Time Social Media Displays

Everyone has an opinion about social media, but one thing that remains true for businesses is that it’s the most powerful marketing tool available today. You will have likely been updating your social media channels in the months leading up to an event, to ensure you create enough excitement about your brand; but doing something special throughout the event will prove to be more effective than a few posts here and there.

One way companies achieve this is by installing social media wall displays that feature real-time updates of their various channels. This means that visitors, as well as passersby, can enjoy your social media content quickly and clearly — rather than having to walk around looking at their phone. This creates a more immersive experience, where their entire focus is on your booth and what you are posting on your channels, instead of quickly scrolling past it on their timeline. The latter is especially crucial for product announcements or anything else essential people can easily miss out on.

Are you looking for more information about how your business can use exhibition technology at your next event? Get in touch today to discuss your needs with our team of exhibition stand specialists.

Tom Bristow

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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