Sun International for Tourism Case Study
A case study of a recent design and build at World Travel Market 2024.
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Initial Brief
Sun International for Tourism, part of the prestigious Savoy Group, approached Plus Exhibition with a clear objective – to create a standout presence at World Travel Market 2024 that would drive brand awareness, generate valuable leads, and provide space for networking opportunities.
Design & Planning
Their vision required a design that captured their brand identity while incorporating a luxury theme befitting one of Egypt’s largest incoming tourism organisations.
The stand featured two large, slimline LED video walls – one curved and one straight. Both screens played a synchronised video, ensuring a seamless visual experience. A striking large 3D backlit logo ensured brand visibility, while a prominent hanging banner ensured visibility from across the exhibition hall. The colour palette was inspired by Sun International’s brand guidelines to create a rich, immersive experience.
Our design team worked closely with Sun International for Tourism to develop a stand that balanced luxury aesthetics with high-impact visuals. The curved LED video wall was a standout feature that demanded attention and created an unforgettable focal point. The combination of bold colours, dynamic LED screens, and impactful branding made the stand a visual success.
Build
The stand was a substantial 13m x 3m build, designed to command attention. Thanks to meticulous planning and collaboration with Sun International for Tourism, the build process went smoothly, with no logistical challenges encountered. Our experienced team delivered the stand on schedule, ensuring everything was perfectly aligned to create a seamless, high-end experience.
The finished stand captured the essence of luxury and elegance, reinforcing Sun International for Tourism’s premium positioning. The combination of bold colours, dynamic LED video walls, and impactful branding created a powerful visual statement that attracted significant attention throughout the event. Sun International for Tourism was extremely pleased with the result, noting the stand’s ability to effectively engage visitors and generate valuable conversations.
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