Rules to follow to get the best memorable impact from your exhibition stand – Part 5

#5 Rule Number Five: Teach and Hold the Audience.

It’s very easy to lose your story in the endless number of blogs, articles and media used today. You must stand out somehow! So don’t be just another writer; bland does not cut the mustard, never has, never will!

Be controversial as long as you believe it, instil a profound message or maybe have a moral twist, give a lesson to your audience. But don’t become a preacher but you can be an advocate.

Stories have been utilised, since time immemorial, to impart wisdom and teach lessons to humanity, our brains are attuned to it. The most memorable stories are those with a twist or some form of humour to them and as always a picture is worth a thousand words. Even when a person is telling a story, because we think in pictures, all they are doing is describing a picture for your brain to paint. So try and incorporate this into your exhibition stand.
Not an easy task but maybe some of these adverts will give you some inspiration.

Another great short cut is to add a TV screen or some multimedia to your exhibition stand. In the past a slide show was state of the art but in today’s world if you want to hold your audience, get your story across, animated presentations and interactive media are a must. A good video with a little twist preferably with humour is the way to do it. If looking for inspirations take a look a few adverts on youtube.

Plus can help you out with all the elements of your multimedia, from adding a screen to your stand to help with creating a full blown multimedia presentation, our experts are here to help with your exhibition stand design. So call us on 01782 264110 or drop our design team an email: [email protected]

What Our Happy Clients Say


The stand was very well received and we got a lot of positive feedback which was great news. The director of ChemUK voted it the best stand of the show which we were incredibly pleased to hear so please pass on our thanks to all involved.

Quinn Building Products

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it.

Citizens Advice Bureau

We have ordered several stands and additional display materials from Plus Exhibition Stands over the years, we always receive prompt, efficient and professional service with every effort made to meet our requirements and a lot of the time urgent deadlines! I cannot recommend them enough.

MTI Aviation

More than just accommodating us within a restricted time span, your teams professionalism and eye to detail was outstanding throughout.

Needless to say, we look forward with confidence to working with you more in the future.

Acacium Group

We just wanted to a big say thank you for all of you support with managing our event stand at the AGM conference again this year. It came together perfectly, and the service you and your team provide made the whole experience so seamless. It was a very successful conference, and our display was definitely a standout.

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