Rules to follow to get the best memorable impact from your exhibition stand


It’s been a long time since we all settled down for the evening and sat around listening to wise old men telling stories to pass down knowledge and learning. Life is so much faster these days and you only have seconds to impart the message and learning.

This is called visual storytelling and is widely used in today’s marketing world and for a very good reason; the visual cortex is by far the largest portion of the human brain. A study carried out by Brain Rules showed that a typical person remembers only about 10% of what they hear after 3 days but if a picture is shown then that percentage increase to a dramatic 65%.

Pictures also evoke emotion and persuade the audience to take action. A good example of this is the difference between TV and Radio, ask yourself which has the biggest lasting impact? The lesson; show don’t tell! Especially when it comes to your exhibition stand design.

There are always exceptions to the rule but generally most people would agree that visual messages backed up by good graphics get more attention and as the world becomes more and more visual with the population getting used to Snapchat, Instagram, Facebook and other visual media not invented yet this emphasis will only grow. Over the next few weeks we will publish a few rules to follow that will help engage your audience and avoid the many pitfalls helping you choose the best exhibition stand design company for your next show.

#1 Tip number one: Be firm with your designers!

When talking to your exhibition stand designers make sure they understand you want to “show not tell” A general rule in filmmaking and newspapers is don’t tell your audience something unless you can make them see it – we all think in pictures, not words.

If words are used they must paint a picture. If you can show a client how it works rather than describe it then do so he or she will remember it. Likewise, when advertising a product or service show it in use rather than describe how it works. Sounds simple but you will be very surprised when you walk around an exhibition hall how many are telling with lots of text or salespeople bending prospective customers ears rather than good pictures showing the product or service in action.

Plus Exhibition stands are very aware of this rule and we are happy to provide a free 3D design of how we think your stand could work better for you. All you have to do is send us an email or call us on 01782264110. We will then have a 10-minute chat with you to develop a brief and provide a free with no obligation design.

Watch out for the next rule in the next few days.


Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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Our Exhibition Stand Services

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

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We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

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Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Happy Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

I wanted to email you because I have to say I am very impressed with your company…


Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course…

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I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it.

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