The 8 Basic Principles of Graphic Design – Part 2


Here are the final 4 of the 8 principles of graphic design. Following these will help you come up with an eye-catching, striking and powerful exhibition stand design.

5) Balance

Probably one of the most important elements of a design. The balance will give your exhibition stand design its form and will ensure that all the individual elements are distributed properly. The balance will turn your design elements into a cohesive piece of artwork culminating in a professional and visually pleasing design.

6) Hierarchy

Put simply this is deciding which elements of your design you will make the main features and which ones will sit in the background. Just like any hierarchy some elements are deemed to be more significant/important and will take prominence in the design. How do you work this out? You need to decide which piece of your design is the most important, is it the image, logo, strapline etc?

7) Repetition

Repetition can strengthen the overall look of a design and can also help tie different elements together. Repetition and consistency is very important when designing different elements and different products, your branding needs to be cohesive across all platforms.

8) Proximity

Proximity will help you organise your design. Grouping similar or related items together is good practice, as it will help you create a relationship between them. By grouping elements together you can declutter your design also improving your spacing! Proximity does not mean they have to be put together visually, they can be apart from each other but connected by another element, like colour etc.

If you are still struggling with your exhibition stand design, just call us on 01782 264110 or follow this link to get your free 3d exhibition stand design today! Our expert team will guide you through the whole process, our exhibition stand designs also carry no obligation!


Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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Our Exhibition Stand Services

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

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Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Happy Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

I wanted to email you because I have to say I am very impressed with your company…


Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course…

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I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it.

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