The 8 Basic Principles of Graphic Design


Your exhibition stand will be seen by potential and current clients and no matter how good your staff on the stand are, their first impression of you in front of all your competitors will always be what they see when they approach your stand. This is why it is so important that you get every element of your graphic design right!

There are 8 basic principles here are the first 4:

1) Alignment 

Alignment is key when creating sharp and eye catching design, but all the individual elements of the design need to have a connection with each other and look like someone has designed them, not just thrown them together. Getting the alignment right will make for a clean and professional looking design, not something that looks like it has been thrown together in five minutes.

2) Contrast 

Contrast will allow you to put emphasis on certain elements of the design, be it your logo, your slogan or a particular product image. Think black and white, big and small, thick and thin. Contrast will help the viewer/reader appreciate your design in the way intended, it will guide their eye around the design and also keep their attention.

3) Colour

One of the most significant parts of the design will be its colour palette and how you use those colours. Colours will dictate the mood of your design and each colour has different connotations. Here are a four:

Green – Eco, environment, charity, good, easy, simple.
Red – Anger, danger, conflict, drama.
Blue – Calm, passive, trust, responsibility .
Yellow – happiness, summer, optimism, cheerful.

Be careful with block colours, especially in backgrounds, ensure that all text etc. is easily visible.

4) Space

To fill or not to fill? That is the question. Blank space can help highlight elements of your design making the empty space just as important as the filled space. How much space you leave depends on the type of design you are after. There is no exact science to this unfortunately it all comes with experience and having an eye for design!

If you are struggling with your exhibition stand graphic design, or even just the layout of your actual exhibition stand, then why not take advantage of Plus’ 35 years experience within these 2 fields. Our expert exhibition stand design team are ready and waiting to help you make your next exhibition stand not only the most visually impactful but the most successful one yet. Call 01782 264110 and speak to one of our experienced design team or email

Look out for the other 4 principles in a few days!


Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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