The Christmas Break Is Over, Welcome Back


All too quickly the Christmas break is over and hopefully, we have all returned feeling refreshed albeit a little heavier and ready to make this year the best one yet! More importantly, those responsible for sales and marketing are looking at where to apportion their budget to get the best return for the company. One area being considered will be trade shows, conferences and exhibitions.

When these are planned and carefully executed they can be a valuable opportunity to gain new clients and reinforce the brand in what ever form to existing customers. Conversely if not done well it can be a terrible waste of resources and ultimately money. Below are a few ideas to help you get the most out of your budget:

  1. Go for quality not cheap or quantity.
  2. Expenses can run amuck when attending an exhibition. Not just the cost of the exhibition stand but in areas such as, travelling, hotels, restaurants, alcohol and marketing materials. If a multitude of conferences, trade shows and exhibitions are attended these costs simply multiply. So review the list tighten up your criteria and see if you really need to be at all the shows or  just the ones that are really relevant. Also review the number of personnel that need to attend and keep to a minimum.

Some criteria we have found useful in the past has been.

  • Number of delegates, there is a huge swing show to show
  • Type of event; will a conference where delegates may be better than a show that is free to attend which might attract the wrong sort of person?
  • ​Look at market sectors, will it better to vertically market rather than a scattergun approach?
  • How many repeat exhibitors, if many new and not many repeats that might be a sign the show does not work?
  1. Two heads are better than one! Sit down with a colleague and take a good hard look at your planning and exhibition stand.
  2. Once you have your list, book early! Usually, the best price is when you book straight after the previous year or soon after. Sometimes leaving it to the last minute you can pick up an unbooked space at a cheaper price but you won’t get the best spot. Booking midterm invites high prices.
  3. Once booked remember the 6 P’s (Proper planning prevents pi** poor performance) It’s true! You only have something like 4 seconds to attract a potential client to your exhibition stand so make sure it is a quality stand that is designed by someone who has experience and knows what they are doing when it comes to attracting visitors. It must be inviting and inspire interest.
  4. Finally, I will just touch on the importance of following up leads. Lots of figures are bandied around the industry one of the most staggering is that only 20% of exhibitors follow up the hard-earned leads taken at the show! Having done the 6 P’s and successfully garnished those expensive leads they are worthless unless followed up in a coordinated relentless fashion.

Plus Exhibition stands is well placed to help in all these areas and make life a breeze for you. Call us on 01782264110 or email or fill in the form here.


Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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Our Exhibition Stand Services

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

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We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Happy Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

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Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course…

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I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it.

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