If you have a large budget and are looking to get big and bold at your next event, large exhibition stands are a fantastic way to attract lots of attention and increase brand awareness.
Exhibition stands come in many shapes and sizes. However, it’s safe to say that large exhibition stands offer you the platform to get as creative as possible regarding design and layout — and the space to include several different features. With that said, space alone doesn’t guarantee your exhibition stand will be practical and gain the attention you need to succeed.
In this post, we’ll provide a few tips for effectively designing bespoke large exhibition stands.
Utilise Space Efficiently
As we said above, merely having space at your disposal isn’t enough to succeed if you don’t use it well. The design and layout of your exhibition stand will depend on your business’s goals and also what you hope to achieve at the exhibition. For example, if you’re looking to promote or sell products at an event, large exhibition stands provide enough room for several visitors to explore your booth without it feeling or looking too packed. Also, you’ll have plenty of room to create an appealing retail space with a service desk.
Another great way to not only draw in an audience but also maintain their attention is by creating social spaces in your booth. Comfortably furnished areas encourage passersby to hang out for a while, which gives you a bigger window to network or deliver a sales pitch. And, of course, they’ll have more time to take in the information on your displays and ensure your brand lasts longer in their memory.
Explore Unique Designs and Layouts
While smaller stands can still have a huge impact and engage your audience, large exhibition stands allow you to explore new ideas and concepts that require more room to achieve. Introducing unique shapes and installations is a fantastic way to draw attention to your booth. However, beyond this, you can use furniture, monitors, lighting and interactive features to create an engaging atmosphere that’s full of life.
You can apply the same creative mindset to the layout of your exhibition stand. An effective layout isn’t just a way to further improve the aesthetic appeal. It can also increase the overall impact and how you can interact with potential customers. While a smaller space gives you fewer options in this regard, a large exhibition stand offers as many layout options as you can imagine. Whether you’re looking for a wide-open space that allows people to roam or a tactical layout funnelling customers into specific retail areas — our experts can help you to achieve your goals.
Sometimes Less Is More
Although large exhibition stands do give you the space to include more features, this doesn’t necessarily mean it’s the most effective solution. There’s a reason so many brands thrive by opting for a minimalist approach. Does this mean minimalism is the best idea for your brand? Not necessarily, but it’s definitely something you need to consider.
If your goal is to promote a particular product or service, surrounding it with distractions and clutter will draw attention away from the thing you want people to look at. It’s crucial to establish a balance between providing people with enough content to keep them engaged, without overwhelming them to the point where they are off-put by your booth.
Technology Turns Heads
Technology has become a crucial aspect of everyday life as well as a vital resource for the modern business world. This means people not only find the use of technology appealing, but they have also come to expect it. The exhibition industry, much like every other, has been revolutionised by modern technology. So keep this in mind when the time comes to plan an exhibition stand.
Depending on the nature of your exhibition stand, you may want monitors and other displays to provide essential information more engagingly. However, the space afforded to you by large exhibition stands means you can incorporate a vast array of tech-based features to impact your audience. Audiovisual displays are a great example of this. By using audio equipment, monitors, and illuminated wall and floor tiles, you can create a more eye-catching booth and show your brand is in touch with modern trends.
Do you have an upcoming exhibition or trade show? At Plus Exhibition, we design and manufacture bespoke exhibition stands to suit our customer’s needs. Get in touch today to schedule a no-obligation consultation.