When it comes to exhibition stand design, people tend to concentrate on the walls, monitors, furniture and every other aspect — except for the floor. Exhibition stand flooring is often underutilized as a design surface but can prove to be highly effective.
As exhibition stand technology continues to advance, the various design options available broadens to provide a much more engaging and impressive experience for visitors to your booth. But the area that often receives the least thought and attention is exhibition stand flooring. In this post, we’ll highlight a few reasons why exhibition stand flooring will transform your stand and increase its potential.
Stand Out From the Crowd
One of the most vital goals of any event is to present something that attracts the attention of your intended audience and engage them enough to reel them in. To achieve this, it’s crucial to stand out from the crowd, as you will be up against many different and opposing brands, both in your industry and other sectors. As we’ve said, exhibition flooring can often be underused, but it’s definitely not unnoticed.
You’ll immediately give your audience something new to think about, and a good reason to check out your stand, when you use exhibition flooring as a space to include graphics or extra marketing content. Plus, you’ll have lots more room to market your products and services — which is never a bad thing.
Make an Amazing First Impression
Although an exhibition stand may have an epic design and layout, including the floor in your design process creates an exciting first impression compared to something plain like carpet. Exhibition flooring graphics and other variations are somewhat expected, so the wow factor is a great way to create a good first impression about your stand and your brand in the minds of passersby. By showing that you’re providing something more unique and have the attention to detail to use every area available, it gives people the impression that you have this attitude in everything you do.
Exhibition Stand Flooring Offers More Design Ideas
At Plus Exhibition, we design a vast range of custom exhibition stands for customers with varying needs in regards to both aesthetic and layout design. Although some people opt for a minimalist design where the walls and internal features are all they need, for others, exhibition stand flooring provides an ideal solution to enhance the appearance or improve the accessibility of the layout. Whether you’re looking to complete your stand’s cube-style look with a matching floor design or want to create something unique that stands out — exhibition stand flooring is a subtle yet superb way to achieve your vision.
Get Futuristic with LED Floor Tiles
LED displays and tiles are a brilliant addition to any exhibition stand, as they offer more of a futuristic and modern appeal — one that people immersed in the digital age are sure to appreciate. You may have noticed that technology has played a vital part in how many of today’s exhibition stands are designed, such as displays and interactive features, but LED floor tiles are in a lane of their own. Carpet and other flooring options simply have one job — to be a standing surface — whereas LED floor tiles provide you with so much more in the way of applications and creativity.
Exhibitors use these tiles to enhance their themes, whether LED tiles are used throughout, or the floor is the focal feature. Others use them as a way to attract and direct attendees to specific areas of a stand, which is especially beneficial when things get a bit crowded.
No matter how you use LED floor tiles, it’s safe to say that in doing so you’ll be standing out from a crowd of exhibitors that have plain exhibition stand flooring.
Are you looking for unique exhibition stand floor ideas? At Plus Exhibition, we design and manufacture exhibition stands from the ground up to suit your needs and meet your every requirement. Get in touch today to schedule a FREE no-obligation consultation.