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Ultimate Trade Show Checklist: Everything You Need for a Smooth Event

Trade shows are exciting opportunities to connect with customers, generate leads and showcase your brand, but they can also be hectic if you’re not fully prepared. From forgotten chargers to last-minute print runs, even minor oversights can cause stress on exhibition day.

This blog covers all the important details to consider as you prepare for your first trade show —  and to help you stay organised and focused, we’ve created the Ultimate Trade Show Checklist. Whether it’s your first time exhibiting or you’re a seasoned pro, these resources will help you cover all the essentials so your event runs smoothly from setup to shutdown.

Why You Need a Trade Show Checklist

A well-prepared exhibitor is a successful exhibitor. With the right planning, your trade show experience can go from overwhelming to enjoyable — and profitable. It’s essential to have a clear trade show checklist to help you and your team:

  • Know what you need to bring

  • Avoid last-minute scrambles

  • Save money on forgotten items

  • Ensure consistent branding

  • Stay focused on your goals

  • Reduce stress for everyone involved.

Exhibitor Checklist for Trade Shows: Before the Event

Let’s start with the pre-show planning so you are fully prepared and don’t miss any important details. This stage is all about getting the foundations right so your trade show is a success.

1. Set Clear Objectives — Defining your goals will shape the rest of your decisions, from stand design to staffing.

  • Are you launching a new product?

  • Looking to collect leads or make sales of services?

  • Want to raise brand awareness?

2. Book Your Space — Secure your preferred spot as early as possible. Review the exhibition hall’s floor plan and check visibility, lighting, and foot traffic. Prime visibility spots, such as near the entrance and on the corners of walkways, will be the most expensive. Decide what your budget will be for the space rental and your exhibition stand, and don’t forget staffing costs.

3. Design Your Exhibition Stand — Choose a stand that reflects your brand and fits your goals. Modular stands are great for flexibility and reusability. Confirm whether you’re renting or purchasing your stand.

Need help? This is where Plus Exhibition Stands steps in!
We handle everything from design to installation, so you can have a stress-free trade show.

4. Order Print Materials — Think about the print items you’ll need at your stand. Do you want to give out branded items like keychains or mugs? Or run competitions or games? These things could attract more people to come to your stand. Allow time for design, print and delivery. Here are a few things you’ll probably want at your exhibition stand:

  • Business cards

  • Flyers and brochures

  • Branded forms or surveys

  • Product spec sheets

  • Branded signage

5. Sort Out Tech and AV — Price out screens, tablets, lighting, or sound equipment that you may need to rent and get that booked. If you plan to attend monthly events or many exhibitions each year, you might want to invest in some equipment.

6. Staff Your Stand — How many staff do you need, and what is your budget? You don’t want to have people being paid to stand around. Research how many attendees were at the last event to get a good idea of the needed staff. Choose friendly, knowledgeable team members who are outgoing and happy to talk to strangers. Brief them on your goals, messaging, and FAQs so they can effectively represent your business. Organise travel, accommodation and passes for the team members.

7. Promote the Event — Now you’ve secured your spot, you can start promoting the event to your email list and social media. Let your customers know they can meet your team face-to-face during the trade show.

trade show checklist

What to Bring to a Trade Show: Your Essentials Packing List

Now that you’ve planned the foundational details of your trade show, we get to the practical bit — what do you need to bring? Don’t forget to download your trade show essentials checklist to ensure you’re covered for every scenario.

Promotional Materials

  • Business cards

  • Branded merchandise (pens, tote bags, etc.)

  • Product samples

  • Flyers, brochures or catalogues

  • Competition entry forms or giveaways.

Branded Materials

  • Banners or backdrops

  • Tablecloths with logos

  • Floor graphics or signage

  • Digital presentations or looping videos

  • Branded clothing for staff.

Technology & Power

  • Laptop/tablet with charger

  • Power strips and extension leads

  • Spare batteries

  • USB sticks with presentations or videos

  • Portable Wi-Fi or hotspot

  • Charging cables (for all devices).

Stand Tools & Extras

  • Tape (duct, masking and double-sided)

  • Scissors or a craft knife

  • Velcro strips or zip ties

  • Blue tack or Command hooks

  • Screwdrivers or Allen keys

  • Hand sanitiser and cleaning wipes.

Admin & Paperwork

  • Event registration and passes

  • Insurance documents

  • Stand layout and build instructions

  • Contact numbers for suppliers

  • Delivery/collection schedules

  • Lead capture forms or a business card drop box.

Customer Engagement Tools

  • Tablets with lead capture software

  • QR codes linking to your website or sign-up forms

  • Freebies and prize draws

  • Demonstration kit or props

  • Branded feedback forms.

Polar Audio Ltd Exhibition Stand Render at MPTS 25

On-the-Day Tips: Keeping It Smooth

 

You’ve arrived at the venue. Now what? Running an exhibition booth at a trade show can be an exciting way to promote your business, but it can also be overwhelming and stressful. Even the best-laid plans can run into unexpected hiccups if you’re not ready for the fast-paced environment of a trade show. So be prepared for anything! Having a solid game plan for the day itself is just as important as everything leading up to it. From setting up your stand efficiently to keeping your team energised and engaging with visitors effectively, these on-the-day tips will help ensure things run smoothly so you can focus on making great impressions and generating results.

1. Arrive Early

  • Check-in with the organisers of the event

  • Find your space

  • Set up the stand

  • Test lighting, screens and tech.

2. Stay Presentable

  • Keep your space tidy and welcoming

  • Encourage staff to stay standing, smiling, engaged and off their phones

  • Store personal items out of sight.

3. Engage Visitors

  • Don’t wait for people to approach; start conversations with people passing

  • Ask open-ended questions

  • Use your lead capture tools effectively

  • Offer demos, samples or freebies to spark interest.

4. Keep an Eye on Stock

  • Monitor how quickly you’re going through brochures, freebies or samples

  • Restock overnight if it’s a multi-day event.

Post-event Checklist: Don’t Drop the Ball

 

The show might be over, but the work isn’t. Post-event activity is just as important.

1. Break Down and Pack Up

  • Disassemble carefully (especially if reusing modular components)

  • Keep everything organised for easier future use

  • Label boxes and store reusable materials.

2. Follow Up on Leads

  • Send personalised emails within 48 hours

  • Add contacts to your CRM

  • Schedule calls or meetings where appropriate.

3. Review and Reflect

  • What went well?

  • What could be improved?

  • Collect team feedback

  • Calculate ROI: leads, sales, engagement and brand impact.

4. Book Your Next Show

Get ahead of the game and start planning the next event while everything is fresh in your mind.

Bonus Tips to Make Life Easier

  • Pack a “Show Day Survival Kit”: You may want to include a refillable water bottle, snacks, painkillers, stain remover pen and breath mints.

  • Bring spare clothes or layers: You never know what the venue temperature will be like.

  • Have a backup plan, especially for tech: This could include USB backups, extra chargers, or a hard copy of your schedule.

 

We Take the Stress Out of Exhibiting

 

At Plus Exhibition Stands, we’ve been helping UK businesses exhibit with confidence for over 35 years. From eye-catching modular stands to full-service project management, our goal is simple: to make exhibiting easier for you.

If you’re wondering what to bring to a trade show or need help to tick everything off your exhibitor checklist for trade shows, we’re here to help. We’ll guide you through the process from start to finish so you can focus on making your event a success.

Ready to plan your next exhibition? Get in touch with our friendly team today for a free stand design and expert advice. Let’s create a stand that works hard, so you don’t have to.


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Tom Bristow
About the Author - Tom Bristow

Tom is the Managing Director of Plus Exhibition, bringing over 20 years of industry experience to every project. Known for his hands-on approach and passion for helping brands succeed, Tom leads the team in delivering creative, cost-effective exhibition stands that make an impact.

Interested in a Free Exhibition Stand Design?

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We’ll give you a quick call, no longer than ten minutes, to learn more about your business and your exhibition goals, before going away to create bespoke 3D renders of your stand.

To attract more business leads and wow your event visitors, book your free consultation today and create an exhibition display stand that your competitors will envy!

What Our Happy Clients Say

Norkem

“The stand was very well received and we got a lot of positive feedback which was great news. The director of ChemUK voted it the best stand of the show which we were incredibly pleased to hear so please pass on our thanks to all involved.”

Quinn Building Products

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it.”

Citizens Advice Bureau

“We have ordered several stands and additional display materials from Plus Exhibition Stands over the years, we always receive prompt, efficient and professional service with every effort made to meet our requirements and a lot of the time urgent deadlines! I cannot recommend them enough.”

MTI Aviation

“More than just accommodating us within a restricted time span, your teams professionalism and eye to detail was outstanding throughout.

Needless to say, we look forward with confidence to working with you more in the future.”

Acacium Group

We just wanted to a big say thank you for all of you support with managing our event stand at the AGM conference again this year. It came together perfectly, and the service you and your team provide made the whole experience so seamless. It was a very successful conference, and our display was definitely a standout.”

Revolut Business' Exhibition Stand Design Testimonial at Hospitality Tech Expo 2024

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