Why Is It Important That Your Custom Exhibition Stand Looks Fantastic?


A custom exhibition stand offers your brand a platform to engage and educate your target audience. An appealing aesthetic provides several benefits and may well be the defining factor for your success or failure.

Exhibitions are a great opportunity for businesses to market their products or services and seek out prospective customers. In this environment, exhibitors must do everything they can to appeal to as many passersby as possible, therefore increasing their chances of achieving their goals. In this post, we’ll highlight a few reasons why it’s essential for custom exhibition stands to be aesthetically pleasing.

Create a Good First Impression

Creating a decent first impression is vital at exhibitions because it could be the difference between someone stopping to check out your booth and have a chat, or walking on because they don’t see anything of interest. Before the event, you’ll find it hugely beneficial to brainstorm ideas for exhibition stands. This, combined with the input of a specialist designer, will provide you with some creative ideas that will increase your chances of making a brilliant, lasting first impression.

If you neglect to put the appropriate time and effort into designing your exhibition stand, you’ll be left with a design that’s unsatisfying to you and the consumers you’re trying to impress. The former will be a disappointment you’ll need to improve upon next time, but the latter be a missed opportunity for sales and could harm your brand’s image.

Attract as Much Attention as Possible

Exhibitions and trade shows are highly competitive environments where brands can significantly increase exposure and connect with new customers — which is why it’s crucial to stand out from the crowd if you’re hoping to have a successful outing. Your design choices are essential for attracting widespread attention, so you should consider the following:

  • Choose an exciting design that incorporates company colours, logos and other branding traits.
  • Don’t shy away from innovative and unconventional custom exhibition stands. Unique shapes and layouts instantly catch the eye of attendees.
  • Decide on a layout that suits your requirements, but also ensures your exhibition stand is efficient and accessible as possible.

Your Custom Exhibition Stand Is a Reflection of Your Brand

In the modern business world, there’s a lot to be said for the importance of establishing yourself as a brand. Branding makes a memorable impression on consumers and allows you to separate yourself from the competition with unique style choices and company characteristics. At a business event, your exhibition stand is a reflection of your brand — an excellent reason to ensure it looks as fantastic as possible. A great looking custom exhibition stand will tell people your company invests time and effort into their brand — and the bespoke design will reflect the high-quality services you offer.

Why Choose Plus Exhibition?

Here at Plus Exhibition, we strive to provide businesses with custom exhibition stands that suit not only their requirements regarding features, size and layout  — but also attract attention with bespoke, on-brand designs. Our team of designers have decades of experience in the exhibitions industry. This provides them with the necessary expertise and experience to design and manufacture high-quality exhibition stands for companies in a vast range of sectors.

Do you have an event soon and need an exhibition stand that looks fantastic? Plus Exhibition can design and manufacture bespoke custom exhibition stands to suit your needs. Get in touch today to schedule a consultation and receive a FREE stand design


Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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Our Exhibition Stand Services

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

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Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Happy Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

I wanted to email you because I have to say I am very impressed with your company…


Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course…

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I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it.

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