10 Must-Know Trade Show Tips for First-Time Exhibitors
Preparing to exhibit at a trade show for the first time is no easy task. From the pre-planning phase to the final exhibition date, there are so many things for first-time exhibitors to think about. In this article, we share beginner tips for trade shows so you are prepared and ensure everything is checked off your list.
1. Set Clear Goals Before You Book
Before signing up for a trade show, decide what you want to achieve. Are you aiming for lead generation, brand awareness, networking or a product launch? Having specific goals will shape your stand design, marketing efforts and team approach on the day.
2. Know Your Audience
Do your homework. Understand the trade show’s audience, industry focus and typical attendee profile. Make sure the event aligns with your business and gives you access to potential customers or partners.
3. Choose the Right Event
Not all trade shows are created equal. Do your research and choose an event that aligns with your industry, audience and objectives. Look into previous attendee demographics, exhibitor feedback and show reach to ensure it’s the right fit.
4. Plan Your Budget (And Leave Wiggle Room)
First-timers often underestimate the costs involved. Account for stand design, hire, travel, accommodation, marketing materials, staff expenses and follow-up. Always build in a buffer for unexpected extras. Here’s a sample budget of what a small business might expect for first-time exhibiting at a trade show.
Sample Trade Show Budget — Small Business (Local Event)
| Item | Estimated Cost (GBP) | Notes |
|---|---|---|
| Exhibition Space Rental | £1,200 – £2,000 | Varies by venue, location in the hall and event size |
| Exhibition Stand Design & Hire | £1,500 – £4,000+ | Shell scheme £1,500 – £4,000. Modular stands £4,000+ depending on size and build options. |
| Custom Printed Graphics | £300 – £700 | Wall panels, branding and marketing visuals |
| Travel & Accommodation | £400 – £800 | For 1–2 team members, incl. hotel, transport, meals |
| Marketing Materials | £150 – £400 | Flyers, brochures, business cards, giveaways |
| Technology (AV / Screens) | £200 – £500 | Screen hire, laptops/tablets, lighting, etc. |
| Utilities (Electricity, Wi-Fi) | £150 – £300 | Ordered from the event organiser or a stand contractor |
| Staffing / Wages | £300 – £600 | If hiring part-time help or factoring in wages/time away from other duties |
| Lead Capture Tools / CRM | £50 – £200 | Could include apps, scanners or manual systems |
| Insurance & Compliance | £100 – £200 | Public liability insurance, risk assessments, etc. |
| Contingency Fund | £250 – £500 | For unexpected costs (last-minute printing, extra items, etc.) |
Invest in a Professional Stand Design
Your stand is your brand’s shopfront. A professionally designed stand — especially one with eye-catching visuals, lighting and clear messaging — will help you stand out in a busy hall. You’ll need to think about what kind of stand you want, as the costs differ massively. A well-thought-out design also improves foot traffic flow and engagement. Your exhibition stand should not only look great but also function smoothly. Ensure it’s open, inviting and designed to guide visitors through your space. Avoid clutter and leave room for interaction.
Visuals and Interactive Features
First impressions matter. Use digital displays, LED video walls, or product demos to draw attention. Interactive elements like touchscreens, competitions, or sample stations can keep visitors engaged and make your brand more memorable.
Need help? This is where Plus Exhibition Stands steps in!
We handle everything from design to installation, so you can have a stress-free trade show.
5. Train Your Team for the Show Floor
Friendly, knowledgeable staff can make or break your trade show experience. Choose team members who are friendly, knowledgeable and comfortable speaking with strangers. Train your team on greeting visitors, pitching products or services, and collecting lead information. Make sure they know how to answer common questions and engage visitors without being too pushy.
6. Don’t Underestimate Pre-show Marketing
Use social media, email campaigns, and your website to promote your attendance and invite people to visit your stand. Remember to post your stand number. To build excitement, consider offering a show-exclusive offer, giveaway, or prize draw.
7. Pack Smart: Don’t Forget the Essentials
Download our checklist of trade show essentials — from business cards, charging cables and product samples to cleaning supplies, tools and snacks. Having the right kit on hand avoids panic and keeps the day running smoothly. Use our trade show checklist that includes everything you need to think about before and on the day. And don’t forget snacks, water and comfortable shoes — it’s a long day on your feet!
8. Collect and Qualify Leads Efficiently
Have a clear plan for gathering visitor information — whether through digital lead capture tools, sign-up forms or badge scanners. Make notes on conversations so you can follow up meaningfully after the event.
9. Have a Post-Show Follow-Up Plan
Trade shows don’t end when the doors close. Ensure you have a system to follow up with leads promptly while your brand is still fresh in their minds. Whether it’s a phone call, email sequence or sample delivery, timely and personalised follow-ups are key to converting contacts into clients. Send personalised emails, connect on LinkedIn or schedule meetings based on the conversations you had at the stand.
10. Learn from Every Show
After the event, review what worked well and what could be improved. Collect feedback from your team, review lead quality and quantity, and measure your goals against outcomes. Every trade show is a learning experience that helps you perform better next time.
Let Us Help You Exhibit with Success
At Plus Exhibition Stands, we’ve been helping UK businesses exhibit with confidence for over 35 years. From eye-catching modular stands to full-service project management.
Ready to plan your first trade show? Get in touch with our expert team today for a free stand design. Let’s create a stand that works hard, so you don’t have to.
