The cost of an exhibition stand depends on various factors, from the size and style to whether it’s modular, custom-built, rented, or purchased. When you purchase an exhibitor stand, you are investing in a marketing tool that will give your business maximum exposure and broaden your target audience, so it’s not something you want to skimp on.
Exhibition stands provide the ideal platform to achieve your business goals, but how much do they usually cost? In this guide, we’ll walk you through the typical costs, what affects them and the frequently asked questions we hear from businesses just like yours.
What’s the Average Cost of an Exhibition Stand?
A high-quality exhibition stand is a fantastic way to capture the attention of potential customers at events, making it a worthwhile investment to increase sales when planning a trade show. Unfortunately, there’s no standard or average price, as exhibition stand prices will differ depending on your specific requirements. But to give you an idea as a ballpark, you can expect to pay:
- Small modular stands (6-12 sqm): £5,000-£8,000
- Medium modular/custom hybrid (12-24 sqm): £8,000-£15,000
- Large custom stands (24 sqm+): £15,000-£50,000+
What’s included can vary wildly between suppliers. At Plus Exhibition, we strive to provide our customers with custom exhibition stands that suit their needs and the budget they have available. We design bespoke exhibition stands of the highest quality to ensure customers always get the most from their investment. Go ahead and contact us for a risk-free, no-obligation consultation to discuss your needs.
What Should I Think About for My Trade Show Display?
The first step in your trade show planning stage is to examine your needs and the type of exhibition stand you want. Ask these questions to get a clearer idea:
- How big do you want the stand to be?
- Will you be hiring or buying an exhibition stand to use again?
- How quickly do you need your display?
- What’s your ideal and maximum budget?
- Do you require bespoke features, such as AV displays and backlit logos?
What Affects the Cost of an Exhibition Stand?
We believe planning for your exhibition stand doesn’t have to be a headache. However, there are some important elements to consider to get the most out of your investment. Let’s break down the main factors that influence exhibitor stand pricing:
- Size and Space — The bigger the space you book at the show, the larger (and more expensive) your stand will be. Bigger spaces also require more flooring, lighting and furniture.
- Type of Stand — Modular stands are reusable, reconfigurable and more budget-friendly. Custom-built stands are one-offs designed to impress — perfect for big brand moments, but more costly.
- Rental vs Purchase — Not sure how often you’ll exhibit? Renting a stand might be the most cost-effective option. If exhibitions are a core part of your strategy, buying a modular stand you can reuse across events offers long-term savings.
- Design and Graphics — Custom-designed graphics and 3D visuals add professionalism but also increase upfront costs. Still, they’re a crucial part of attracting footfall to your stand. Plus Exhibition Stands offer free design with 3D visuals.
- Furniture, Tech and Extras — TV screens, iPads, demo stations, shelving, branded giveaways or interactive elements all add to the cost. You may also need essentials like lighting, storage or a meeting area.
- Installation and Logistics — Some suppliers include setup, breakdown and transport in their pricing, while others don’t. Make sure you ask.
Our Exhibition Stand Prices Guide
Although we don’t have standardised exhibition stand prices, we can provide more details on our services based on your available budget. Whether you have £5,000 or well over £20,000, Plus Exhibition can design and manufacture bespoke and innovative solutions to suit your needs.
£5,000-£8,000: Working with a tighter budget? Not to worry; there are many appealing exhibition stand designs for you to choose from. If you’re working within this price range, you’ll be able to afford a stand with A/V (audiovisual) equipment, such as LCD screens for presentations and videos, shelving or display units and a seating area.
£8,000-£12,000: Prepared to spend a little bit more? An exhibition booth in this price range will give you a larger exhibition stand with room for multiple areas for presentations and seating. This option provides the ideal way to create a funnel, meaning you can draw potential customers in with an engaging presentation and then lead them back to a seating area where they can have a chat with your team. It’s a simple yet effective way to increase exposure and warm up leads.
£12,000-£15,000: With this price range, you get a lot more to work with, such as two-walled six-meter-long displays. Having more than one wall allows you to segment areas and design walkways that create a more immersive experience. This way, visitors physically enter your space, just as if they were visiting your shop or office.
£15,000-£20,000: With exhibition stand prices falling between £15 and £20k, you’ll be looking at a multifunctional display with room for tables and other furniture. A larger budget also allows you to go bigger and bolder with a design and layout that stands out from the crowd. Embracing the creative side of exhibition stand design is fun and comes with many advantages for your business. Experimenting with different shapes and using additional space also lets you make your mark with your branding, implement additional tech equipment and choose a layout that suits the specific goals you have in mind.
£20,000+: If your budget has no bounds, your only limitation is your imagination. Whether you want an enormous stand that passersby simply cannot ignore or an immersive interactive that makes good use of various forms of media, your options are endless with this budget. If you’re considering several ideas or finding it difficult to nail down one design, why not incorporate them all into one massive booth?
What Are My Options for a Cost-Effective Exhibition Stand?
Exhibition stand prices vary according to the size and complexity of the design, but if you’re working with a tighter budget and are concerned you’ll be limited to a smaller stand, there are a few ways to reduce costs.
Self-Build Exhibition Stands
Self-build exhibition stands are the perfect solution if you want to save money on installation or simply want total control of your stand. We supply the modular display and provide the necessary training to get you started. From here, you’ll have a high-quality exhibition stand and the know-how to set up your exhibit wherever and whenever you need to.
If the self-build service sounds like the best option for you, your first step will be a consultation with the Plus Exhibition team. Then, we will plan the graphics and layout before presenting you with a versatile modular display.
Custom Stand Hire
If you want to save up to 65% on exhibition stand hire, look no further than our custom hire stand service. You pay for the graphics, project management, AV and furniture rental, and our setup and pack-down service — that’s it. Our capable team will take care of everything else and lend you the bespoke exhibition stand hardware, flooring and lighting free of charge.
Once you decide on the graphics and layout, our team will bring the stand to your event and install it. Your personal project manager will also cover other crucial aspects, including health and safety, electrical specifications and risk assessments. What’s more, we’ll safely store your stand when you’re not using it, so whenever you need to use your stand again, all you need to do is get in touch. Storage is also free of charge.
We Make Exhibiting Easier
At Plus Exhibition, we’re all about creating custom exhibition stands that match your goals and your budget. Every stand we design is bespoke and built to a high standard, so you get real value for your investment. We also have affordable, no-fuss options for your first trade show. Whatever your needs, we have a solution for your business, so you can stand out amongst your competitors.
Want to learn more about our exhibition stand prices and the bespoke solutions we offer? Get in touch today to schedule a free, no-obligation consultation and discuss your needs with our team.
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